Strategy and priorities

Articles for owners of small and medium-sized businesses on websites, advertising and automation. We share what we do and what went wrong, along with where every figure comes from. By Clément Mathieu.

Le lac du Chambon et La Meije vus depuis le Signal de l'Homme, au-dessus d'Auris

Website, advertising or automation: where should a small business start?

5 October 2026 | Strategy and priorities

An honest decision guide for working out where your first hour and your first euro should go, with a four question decision tree and three typical cases. Sometimes the right answer is: nowhere, for now.

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