The Aurem blog
Understand before you build
Articles for owners of small and medium-sized businesses on websites, advertising and automation. We share what we do and what went wrong, along with where every figure comes from. By Clément Mathieu.
Hosting and domain names: why they should be in your name
If your agency holds your domain name, it also holds your website and your email addresses. This article covers the real risks, then shows how to check the registrant in two minutes and what to ask your provider for.
Website, advertising or automation: where should a small business start?
An honest decision guide for working out where your first hour and your first euro should go, with a four question decision tree and three typical cases. Sometimes the right answer is: nowhere, for now.
Can you rebuild a website in 6 hours with AI agents? Aurem’s build log
The build log of the aurem-agency.fr redesign in late September 2026: how the work was split between AI agents and humans, the breakdowns along the way, and the measurements before and after.
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